The new Ford apps ecosystem; makes your car a great big mobile phone (with wheels)

Since I have started working at Ogilvy 360 on social media for Ford, I thought it worth going back and digging up my notes from the SXSW Interactive session back in March earlier this year; “Dude, this is my car” on Day 1: Friday March 12: 2.00: #SXSW #dudethisismycar
It was my first SXSW session and [...]