What is effective digital marketing?

I have just been asked “what makes effective digital marketing?”
And I think the answer is the same as the answer to the question; “What is effective marketing?”
It depends on what objectives you are trying to acheive.
A further question might then be “Well okay, but how can I tell if its effective digital marketing?”
In this case [...]

The ‘End of the Web?’ 4 threats and 4 opportunities

So Wired is predicting The End of The Web.

Using data from Cisco the Wired graph shows not just a decline in Web based traffic and email but also a concurrent phenomena of traffic going to apps and other off web locations. As various commentators have pointed out, and Boing Boing graphically illustrate, the story is [...]

Stimulated: The third way of search.

We received a brief at DraftFCB recently that asked for advice on using all three areas of search; SEO, SEM and “stimulated”. I think this is a really useful distinction and an obvious corollary to the oft quoted “three types of media”; paid, owned and earned which is neatly summarised by Forrester here.
What does it [...]

Altimeter’s 8 x FB Success Criteria: an even shorter synopsis

The 8 Success Criteria For Facebook Page Marketing

View more documents from Jeremiah Owyang.
I liked this, especially as they use the word ‘heuristic’, but I thought it was pretty executional; it assumes that you have already developed a strategy and that Facebook is the answer.
For a shorter version there’s a good synopsis of this from [...]

Social media: Often cited and frequetly misunderstood

I was reminded of much of this while reading this presentation from Faris (it’s short and good so do take a look)
Rant: Social Media is a widely [and wildly] misunderstood and misused phrase.
Antidote: so in lieu of banning / replacing it here are some things to remind ourselves of;
What social media is not

It is not [...]

Laptopdance takes to the floor

Thursday night saw the 2010 rebirth of Laptopdance; a networking, info sharing, drink sipping geek-out. The Laptopdance events have had a varied past ranging from four of us in my basement flat eating a rather fine monk fish saffron paella to 120 of us at the Forrester Marketing Forum in London and pretty much everything [...]

Future of CRM in a social environment? Loosen up

Emerging from my social media ghetto I have been working with some lovely folk on direct marketing and CRM; big grown-up data driven marketing. And it has prompted me to have a think about how the idea of direct marketing will change as the continuing growth and evolution of the social web means that

Consumers are [...]

Mobile and social; s’up?

I’m heading off to participate in the Mobile Response Unit’s Triple M Mobile Marketing Think Tank tomorrow and I’ve ben asked to come prepared with a couple of thoughts on mobile and social….
So the two things that keep kicking around in my head are

Apps matter. And in an off-deck or multi deck world, apps with social [...]

A measurement framework for the Burning Head blog

In the interests of adding a few numbers to the sum total of knowledge about blogs and metrics I’ll be sharing the numbers behind the online publishing phenomena that is Burning Head.
Over the past couple of years I’ve been planning and launching social activity for clients and in the process developed a measurement framework for [...]