Back in a blogging groove > Week notes and other structural stunts

Well it’s been a while between posts to say the very least (blimey, March 28). A combination of the nitwits who were hosting my domain disappearing and me being too busy working on Ford to chase them up meant for a while there wasn’t event a blog for me to neglect.
I have in the past, [...]

The ‘End of the Web?’ 4 threats and 4 opportunities

So Wired is predicting The End of The Web.

Using data from Cisco the Wired graph shows not just a decline in Web based traffic and email but also a concurrent phenomena of traffic going to apps and other off web locations. As various commentators have pointed out, and Boing Boing graphically illustrate, the story is [...]

Stimulated: The third way of search.

We received a brief at DraftFCB recently that asked for advice on using all three areas of search; SEO, SEM and “stimulated”. I think this is a really useful distinction and an obvious corollary to the oft quoted “three types of media”; paid, owned and earned which is neatly summarised by Forrester here.
What does it [...]

Altimeter’s approach to research is to be admired (and taken further)

Although I found Altimeter’s Success Criteria for Facebook self acclaimed ‘heuristic’ approach a little too rough and ready in its conclusions, I did like its approach to research in general;

Use of a Creative Commons License to encourage non commercial distribution with attribution
Disclosure of vested interests in using their clients in the research on their web [...]

Altimeter’s 8 x FB Success Criteria: an even shorter synopsis

The 8 Success Criteria For Facebook Page Marketing

View more documents from Jeremiah Owyang.
I liked this, especially as they use the word ‘heuristic’, but I thought it was pretty executional; it assumes that you have already developed a strategy and that Facebook is the answer.
For a shorter version there’s a good synopsis of this from [...]

Social media: Often cited and frequetly misunderstood

I was reminded of much of this while reading this presentation from Faris (it’s short and good so do take a look)
Rant: Social Media is a widely [and wildly] misunderstood and misused phrase.
Antidote: so in lieu of banning / replacing it here are some things to remind ourselves of;
What social media is not

It is not [...]

New ways of working

Simon made the point the other day seems that if you continually work in the same way you run the risk of producing much the same work. His advice was to hunker down in the reading room at RIBA. Due to filthy weather and a lunch time meeting close the agency I decided to stay [...]