Coke’s model bodes well for off-piste creativity and innovation

These Coke Content 2020 videos have been doing the rounds for rounds of in-house emails, twitter links and conversation:

It was this post that finally exhorted me to go and watch them in their entirety. And while not earth shattering, they are significant, both for their content and their source: Coke’s Jonathan Mildenhall.*
It’s still very broadcast; [...]

Listening @ Ogilvy

It’s been said that Listening, or monitoring online conversations, is to social media what the Roland 404 is to hip-hop; you can try without it, but it’s just not going to fill the floor. I like to describe Listening as access to constant global real-time focus group without the Hawthorne effect.
For the past couple of [...]

Back in a blogging groove > Week notes and other structural stunts

Well it’s been a while between posts to say the very least (blimey, March 28). A combination of the nitwits who were hosting my domain disappearing and me being too busy working on Ford to chase them up meant for a while there wasn’t event a blog for me to neglect.
I have in the past, [...]

Lessons from the Hitwise paper ‘Seizing the moment in social media’

The recent Hitwise paper ‘Seizing the moment in Social media’, details ways that brands can and have made hay from the news cycle including Al Jazeera and Lonely Planet during the rent uprisings in Egypt. This post looks at what these brands did and the challenges inherent in emulating them.
The report opens with a reassertion [...]

The new Ford apps ecosystem; makes your car a great big mobile phone (with wheels)

Since I have started working at Ogilvy 360 on social media for Ford, I thought it worth going back and digging up my notes from the SXSW Interactive session back in March earlier this year; “Dude, this is my car” on Day 1: Friday March 12: 2.00: #SXSW #dudethisismycar
It was my first SXSW session and [...]

The Future of TV at ETMA

A couple of weeks ago I was invited to join a panel to discuss the Future of TV as a part of the MBA course at the European Television and Media Management Academy in Strasbourg.
The panel moderator was TV industry journalist and analyst Kate Bulkley and the other two panelists were Jonathan Sykes, ex-head of [...]

Resolution 1: get rid of the bacn

Following a conversation with Mat at Podge I have decided to unsubscribe from all of the bacn; spam email I have actively and willingly subscribed to. Or as it is wikiparently defined  “email you want but not right now”. The end result will be that my in-box contains only messages from people. Oh and spam [...]

Wordle does Burning Head

Yes I know you’ve all seen it before, but I just like how wordle enables you to see things afresh. Like the fact that I have written ‘Open ‘ and ‘Source’ more than I have written ‘marketing’. I quite like that.
Also tooling about with Many Eyes.

A measurement framework for the Burning Head blog

In the interests of adding a few numbers to the sum total of knowledge about blogs and metrics I’ll be sharing the numbers behind the online publishing phenomena that is Burning Head.
Over the past couple of years I’ve been planning and launching social activity for clients and in the process developed a measurement framework for [...]

Mea culpa: rubbish blogging so far (but I have excuses)

Right, I’m off to a terrible start as a regular blogger but I have excuses. Better to have reasons, as Sr Gabrielle the school librarian used to say, but whatever…
Excuse Reason 1: I’ve been guest blogging over at my sister’s blog for the amazing cafe Lantana. Its a ramble about information and how we share [...]