Leo Ryan’s blog
metrics
What is effective digital marketing?
I have just been asked “what makes effective digital marketing?”
And I think the answer is the same as the answer to the question; “What is effective marketing?”
It depends on what objectives you are trying to acheive.
A further question might then be “Well okay, but how can I tell if its effective digital marketing?”
In this case [...]
A measurement framework for the Burning Head blog
In the interests of adding a few numbers to the sum total of knowledge about blogs and metrics I’ll be sharing the numbers behind the online publishing phenomena that is Burning Head.
Over the past couple of years I’ve been planning and launching social activity for clients and in the process developed a measurement framework for [...]
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