Coke’s model bodes well for off-piste creativity and innovation

These Coke Content 2020 videos have been doing the rounds for rounds of in-house emails, twitter links and conversation:

It was this post that finally exhorted me to go and watch them in their entirety. And while not earth shattering, they are significant, both for their content and their source: Coke’s Jonathan Mildenhall.*
It’s still very broadcast; [...]