A few weeks ago I met with Barry Flannigan at Righster and had a chat about how their platform works. It became clear that they are not just a rights management platform, but a content originator, marketer and analytics company (at least).
This got me thinking about the whole content ecosystem. At the moment there’s a lot of excitement around content and it’s role in marketing. But I have seen very little analysis of the ecosystem of distribution, marketing and monetisation. As a first stab at working out what sits in that ecosystem I have re-purposed the social stack concept (itself already a borrowed metaphor).
At this point I am just trying to understand what the layers are and who sits in and across them. I *think* the next job is to work out what inconsistencies exist (e.g. why isn’t there paid distribution to bloggers and communities – PR legacy issues) and where overlaps mean we can deal with less rather than more partners.
The file sits in Google docs so please feel free to throw more layers in and certainly examples of those who do it oere here.